Team O’Neill rider John John Florence (HAW), 19, has won his maiden ASP ASP World Championship Tour event, taking out the Billabong Rio Pro over Joel Parkinson (AUS), 31, in barreling three-to-four foot (1 metre) waves at Barra da Tijuca.
Florence, currently in his rookie year on the ASP WCT, proved unstoppable on the final day of Billabong Rio Pro competition, topping prodigious Australian Julian Wilson (AUS), 23, and Josh Kerr (AUS), 27, on his way to triumph over Parkinson.
“This is the best feeling in the world,” Florence said. “I had that bad heat at Arpoador to start and we had a couple of lay days and I had to just sit and think about it. I can’t even believe this right now. I’m in shock. I was just sticking to my game plan and not thinking about the other guys. I’m so happy right now.”
Florence, who now sits at No. 6 on the ASP WCT, will look to carry the momentum from today’s massive victory to the upcoming ASP WCT events in Fiji and Tahiti.
“This helps my confidence so much,” Florence said. “I have a lot of confidence going into events with barreling waves like Pipe. Obviously I have a lot of confidence in barrels from my experience at Pipe, but coming here, I wasn’t expecting a big result. I was just hoping to make a few heats.”
Michael Heath, Global Marketing Director at O’Neill, said: “Everyone at O’Neill is super-proud of John John after what he accomplished earlier today in Brazil. We’re just delighted for him and his family – congratulations John John!”
It looks like the Hover Board made famous by Marty McFly in “Back To The Future 2″ just might see a release around the holidays this year — that is, if there’s enough pre-orders. Mattel recently issued a press release explaining that the wheels were turning to create this 1:1 replica of the hover board seen in the movie.
According to the press release, the board will ‘glide’ over most surfaces and will not actually hover. Mattel have stated that orders for the board will run from the 1st til the 20th of March, 2012. However for obvious reasons, they must get a certain amount of orders in that period to make production worthwhile.
O’Neill is celebrating 60 years in 2012, honoring Founder Jack O’Neill for being a true entrepreneur and pioneer. The brand will be holding special events all over the world, culminating with the O’Neill Cold Water Classic in Santa Cruz, California in November.
What started as just wet suits and boards has become one of the most popular names in clothing.
Here is a fun look back at O’Neill ads through the ages…..
Your favorite Surf wear company has made an interesting partnership with SONY. Billabong has entered the Smart phone market with THE XPERIA, a smart phone for active people.
The XperiaTM active Billabong edition is an ideal smartphone for extreme sports enthusiasts who can take it along on their shreds and surfs to capture all of the excitement up close and personal. This tough, scratch-resistant smartphone is packed with technologies such as wet finger tracking and has received some of the highest marks in dustproof and water resistance categories .
The partnership extends beyond the XperiaTM active as Sony Ericsson and Billabong have also co-created exclusive content for additional XperiaTM devices. The XperiaTM active Billabong Edition will feature preloaded Billabong screenscavers, videos and Billabong LIVE, a mobile app now available in the Sony Ericsson channel in Android Market, and the Xperia TM PLAY will boast an exclusive surf game, Billabong Surf Trip.
Sony Ericsson Xperia smartphones will be featured in major Billabong events worldwide. In addition, Sony Ericsson has more to offer its retailer and operator partners with this unique alliance which gives way to an amplified retail strategy with assets, such as merchandise and event access, which will be used in retail promotions.